The Importance of Branding in your Marketing

Why did we create this guide? At Perpetual Media Group, we strongly believe that every successful business is built on the foundation of a solid brand. Once this is realized,

Why Your Marketing Needs to Include Your Company’s Story

Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in? It has nothing to do with A/B testing

4 Reasons Why Blogging is Important for Your Business

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company,

Recognizing Brand Disruption

Every business and brand is unique. They all have their own processes, efficiencies, culture and values. The origins of many brands is traced back to providing a solution that didn’t

A Real Estate Online Marketing Showdown

The world of online marketing and advertising can be more confusing than a Rubix Cube (apologies for the frustrating ʼ80s throwback). Between SEO, SMM, PPC and other TLAs (Three-Letter Acronyms),

The Marketer’s Guide to Developing a Strong Corporate and Brand Identity

Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why’s that? Because GoPro has done a good job defining its brand. Great brands like

AVA Digital Awards Announces 2017 Winners!

FOR IMMEDIATE RELEASE AVA DIGITAL AWARDS ANNOUNCES 2017 WINNERS! Perpetual Media Group – Platinum Award for Corporate Image. DALLAS, TX – The AVA Digital Awards have announced winners in the

Why customer experiences need to be more human

Many brands in B2B marketing have been quick to embrace automation thanks to the acceleration of digital innovation over the past decade. But while automation has undoubtedly revolutionised the customer

5 trends modern marketers should embrace in 2017

For marketers, planning is in our DNA. So, as we review our campaign triumphs and tribulations of the past year, where do we need to focus in 2017? What improvements

10 Must-Dos for Sucessful B2B Lead Generation

Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and