Many brands in B2B marketing have been quick to embrace automation thanks to the acceleration of digital innovation over the past decade. But while automation has undoubtedly revolutionised the customer
For marketers, planning is in our DNA. So, as we review our campaign triumphs and tribulations of the past year, where do we need to focus in 2017? What improvements
Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and
Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong
All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no Shaking handslonger being
The first impression your brand makes is important. It shapes expectations of what’s to come. This is as true for people as it is for companies. If you are interviewing
