How to Build a Memorable Brand on Twitter

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong

5 Keys for Better Collaboration Between Sales and Marketing

All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no Shaking handslonger being

5 Keys to Adopting Marketing Automation

When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? Who is interacting with your social media pages? What are

How To Evaluate A Brand Name? 7 Important Questions

Naming is one of the trickiest aspects of the branding process. It’s relatively easy to change your logo or website, but your name is far less elastic. You don’t want