How To Evaluate A Brand Name? 7 Important Questions

Naming is one of the trickiest aspects of the branding process. It’s relatively easy to change your logo or website, but your name is far less elastic. You don’t want

Trying To Do Everything Is The Fastest Route To Mediocrity

Trying to do everything is the fastest route to mediocrity. The best brands are very selective, and choose a few areas where they can be brilliant. There’s no doubt about

Putting Your Company’s Best Foot Forward

The first impression your brand makes is important. It shapes expectations of what’s to come. This is as true for people as it is for companies. If you are interviewing