Challenges:
Challenges:
- Lacking overall brand consistency
- Marketing and communications disjointed and ineffective
- Poor online presence, outdated design and lacking user engagement
- Market positioning and audience perception not reflective of actual corporate standing
- Media buying strategies redundant and lacking focus.
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Deliverables:
- New Carma Industries website.
- New Carma Billing Solutions website.
- 40th Anniversary tribute video.
- Sales collateral and magazine ads.
- Manage annual marketing strategy, budget and roll-out.
