Sharper brands are more effective, distinctive and compelling. We specialize in shaping and transforming corporate brands by creating content that inspires action.
Let us help to narrate your story.
Brand Power
Translate Vision Into Reality
74
Years Experience
Collective team power
83
Satisfied Clients
Multiple industry sectors
189
Completed Projects
Print, digital & interactive
We use our years of industry experience and market knowledge to assess your business and take stock. We then prepare a strategy with purpose, one that allows you to stand firm on your beliefs and provides you with the opportunity to learn from your mistakes and build future efficiencies.
We bring brands to life through creative solutions that are both effective and innovative – building unique verbal, visual, and interactive experiences that provoke conversation and create emotional connections.
We believe that your brand is your reputation. It is the promise that you make and, therefore, the promise that you must keep. An effective and consistent communication strategy allows you to leverage your brand by aligning all aspects of your business with it.
We help build corporate culture by design, not default. Staff buy-in is vital to the proper execution and longevity of your plan. When culture is aligned with the right strategy, talent is ignited, goals are achieved, brand is distinctive and reputation is protected.
A multi-layered approach…
guaranteed results!
Envision
Involve stakeholders for shared vision and future benchmarks.
Explore
Generate potential solutions to fill market voids and cement brand awareness.
Evaluate
Perform proper due diligence and a calculated analysis of cost vs. reward.
Execute
Understand the full spectrum of the strategy to allocate logistics and resources.
Branding is a delicate balance between image and authenticity.
It’s not what you say about yourself, but the stories others tell about you.
The essence of branding is controlling the perception of the audience.
Think about it. If you can determine what people see, then you can guide how people think about your product. This guides what they remember and shapes their word-of-mouth.
Determine what you want your audience to see, think and feel.
While staging is important (the showcasing of the ``surface`` elements — messaging, packaging, media, and so on), there can be nothing that diminishes the audience experience. Outstanding product quality, customer service, and other key business qualities are essential to positive perceptions.
The Importance of
Brand Identity
Brand Identity
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from those of your competitors'. Your brand is derived from who you are, who you want to be, and who people perceive you to be.
1
Design.
Create unique and memorable imagery.
2
Graphic Style.
Determine the right consistency.
3
Repetition.
Build and reach your target audience.
Create strategic partnerships!
Key relationships can act as a valuable sounding board or launching point. Find industry partners that complement your strengths and improve your weaknesses.
Our Work
Stories
Check out what our clients are saying.
There is nothing better than collaborating with a team whose industry knowledge, brand resolve and creativity knows no bounds. They immersed themselves in, and understood, our challenges and continue to consistently surpass our expectations. We are honoured to call them one of our key industry suppliers and believe that they are one of the best brand management teams in the Canadian real estate market today.
SHANNON WILLIAMS
Vice President & COO, Carma Billing Solutions Inc.
PMG has helped us achieve a number of our marketing and communication goals, including the creation of our new corporate branding, website, multimedia, stationery and collateral. PMG’s work has ensured our company can clearly demonstrate its ongoing growth and diversification yet celebrate our 30-year history and commitment to excellence.
FRANK EVAGELOU
President, ACE Group of Companies
The team at PMG worked with us to help shape our branding efforts. We we’re blown away by the dedication, creativity and sector expertise that their team delivered throughout the process. They immediately understood and were sympathetic to the financial goals and demands of the project, delivering in every single area – from logo and tag line development, to website creation and interactive media.
PHIL STAITE
Vice President, Quality Allied Elevator
We have been very impressed by PMG’s ability to deliver strategies and solutions geared specifically to our target audience. They quickly understood our needs and have helped shape the corporate identity needed to sustain the national growth and development of our company.
SHANE BLANCHARD
Vice President, Sales & Marketing, MultiLogic Energy Solutions Inc.
Being faced with the task of branding your company is a large undertaking. PMG’s goal from the start was to understand what we stand for, and how we want to be perceived. We are very happy with their ability to understand challenges and recommend process-driven and results-oriented strategies.
WOLFGANG OSADA
President, Rikos Engineering Ltd.
PMG Team
Meet the faces behind the magic.
Contact
Our main headquarters.
Postal Address: P.O. Box 696, Maple, ON, L6A 1S7
Office: 134 Romina Drive, Vaughan, ON, L4K 4Z7
Phone: 416 222 7896
Email: info@perpetualmediagroup.ca
